Simple Brushted: A Bold Font for Eye-Catching Campaigns
As I sat down to design a new product launch graphic, I knew I needed a font that would stand out. Simple Brushted, with its bold and expressive strokes, caught my eye. Handcrafted with a real Kuretake brush pen, every letter feels like a piece of art, adding a raw, natural touch to any design.
Making a Statement in Social Media Graphics
For the product teaser, I used Simple Brushted for the headline. The font's dynamic, hand-drawn style immediately set the tone, making the graphic feel more personal and engaging. On Instagram, the post stood out in the feed, drawing attention and encouraging users to stop and read. The font's unique character made it perfect for creating a memorable first impression.
Perfect for Short Headlines and Callouts
Simple Brushted works best for short, impactful headlines and callouts. Whether it's a sale announcement or a webinar banner, the font's expressive nature makes it ideal for grabbing attention. For example, when designing a YouTube thumbnail, the font's bold, dry-brush texture added a creative flair that complemented the video's content and increased click-through rates.
Enhancing Readability and Visual Hierarchy
While Simple Brushted is visually striking, it's important to consider readability, especially on mobile screens and in fast-scrolling feeds. I found that using the font for key words and phrases, rather than long copy, helped maintain clarity. For instance, in an email banner, I used Simple Brushted for the main message, "Summer Sale," and paired it with a clean sans serif font for the details. This combination enhanced the visual hierarchy and made the message clear and easy to read.
Practical Font Pairings for Consistency
To ensure consistency across different campaign materials, I recommend pairing Simple Brushted with a versatile sans serif font. This combination balances the bold, artistic style of Simple Brushted with a clean, modern look. For a more elegant touch, you could also pair it with a serif font, which adds a touch of sophistication while maintaining the overall aesthetic.
Real-World Campaign Examples
In a recent online course launch, I used Simple Brushted for the title, "Unlock Your Creativity." The font's expressive and energetic style perfectly captured the essence of the course, making it appealing to potential students. For the course modules, I opted for a handwritten font to maintain the creative and personal feel, ensuring a cohesive brand identity throughout the campaign.
Another practical use was in a Pinterest campaign for a seasonal sale. The font's bold, hand-drawn appearance made the pins stand out, driving more clicks and engagement. By using Simple Brushted for the "Sale" label and a clean, legible font for the product details, the pins were both eye-catching and informative.
When Not to Use Simple Brushted
While Simple Brushted is a fantastic choice for many campaign elements, it's not suitable for long-form text or dense information. The font's expressive style can make it difficult to read in large blocks of text, so it's best reserved for headlines, callouts, and decorative titles. Additionally, for formal corporate communication or documents, a more traditional typeface might be more appropriate.
Final Considerations for Designers
Before incorporating Simple Brushted into your campaigns, check the included styles, alternates, and ligatures. The font's versatility allows for customization, but it's essential to ensure it meets your specific needs. Also, verify the commercial licensing terms to confirm you can use the font in ads, templates, and other branded content.
In conclusion, Simple Brushted is a powerful tool for designers and marketers looking to add a bold, expressive touch to their campaigns. Its handcrafted, natural style makes it a standout choice for social media graphics, promotional visuals, and any project where a strong, creative impact is needed.
